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United Fresh’s new event brings industry together online

The Packer

Led by unanimous support from their board of directors, the United Fresh Produce Association is jumping into the future with the virtual United Fresh LIVE! event the week of June 15. Travel restrictions and other social distancing measures related to COVID-19 made the typical expo experience impossible in June, but United Fresh officials say the virtual event will offer many levels of engagement.


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BrightFarms’ Abby Prior reflects on innovation in going virtual

The Packer

Something new is coming this way.United Fresh LIVE!, the June 15-19 virtual produce event, will be a brand new experience for the industry. The COVID-19 pandemic created the need for the event. “I didn’t expect to be a co-chair for one of the first live (virtual) events for the produce industry, but it ends up that it turned out this way,” said Abby Prior, vice president of sales and marketing for BrightFarms and co-chair of the United Fresh LIVE! Convention Committee.


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United Fresh Association takes its 2020 show virtual

Supermarket Perimeter

The coronavirus may have ended the United Fresh Produce Association’s hopes of holding its annual convention this spring. But the Washington, D.C.-based group didn’t give up on bringing its members together in some way that could provide value and help the industry find a path forward.


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Sarah Frey To Be Honored at 2020 Women in Produce LIVE! General Session

And Now U Know

Those of us—read: all of us—with United Fresh LIVE! on our calendars for June are in for a real treat! At this year’s Women in Produce LIVE! General Session on June 16, Sarah Frey, President and CEO of Certified Women Owned Business Frey Farms and Founder of Tsamma™ Watermelon Juice and Sarah’s Home Grown, will be taking the virtual stage as both an honoree and speaker.


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United Fresh Offers New Cornell Certificate Program

Perishable News

Registration is now open for a new United Fresh-Cornell University Executive Education certificate program Leading Through Crisis: The Path Forward for the Fresh Produce Industry, a five-part workshop series to be delivered during United Fresh LIVE!, June 15-19.


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With the virtual format, we hope to have laser-focused connections without distractions

FreshPlaza

This year’s United Fresh Live! trade show is featuring both new and returning exhibitors. One of the returning exhibitors is Naturipe Farms, who have been a central presence at the United Fresh show for many years. CarrieAnn Arias, Naturipe Farms’ VP of Marketing, says: “In past years, we have had a 20x20 booth space that we utilize for meeting with current and prospective customers, sampling new products and displaying our full product offering.”


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United Fresh on organizing the world’s first virtual trade show for fresh produce

Hortidaily

“It was the beginning of March when we started to realize how serious the situation around COVID-19 was and how it might impact our event,” says Mary Coppola with United Fresh. The organization had an in-person Board Meeting scheduled but changed it into a virtual meeting to not put its Board members at risk. “It was during that meeting when the Board members encouraged us to look into organizing a virtual trade show rather than no show at all.” They underlined the importance for the industry to get together in challenging times like these.


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United Fresh LIVE! publishes list of exhibitors

The Packer

United Fresh LIVE! has published its list of exhibitors for its June 15-19 event. The complete list is published on the United Fresh Produce Association website.


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OPN to co-host general session during United Fresh LIVE!

The Produce News

United Fresh Produce Association and Organic Produce Network will co-host an Organic General Session on Wednesday, June 17 at noon EDT during United Fresh LIVE! The session will be led by OPN Co-Founder and Executive Vice President Tonya Antle, and will feature top industry leaders addressing the future of organics in a post-coronavirus environment.


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John Toner previews United Fresh LIVE!

AgWeb

United Fresh LIVE! is coming in mid-June, and The Packer’s Tom Karst visited May 1 with John Toner, vice president of convention and industry collaboration with the United Fresh Produce Association about the trend-setting virtual event.


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United Fresh releases schedule for United Fresh LIVE! show

The Packer

The United Fresh Produce Association has released a schedule of events for the 2020 United Fresh LIVE! show. The schedule, which is on the United Fresh website, details activities for the June 15-19 event.


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