Monday, June 15, 8:00 AM - 12:00 PM

  • Session Number:64
Be sure to sign on and add your profile picture. Start exploring the world of United Fresh LIVE!
  • Expo Floor

Monday, June 15, 12:00 PM - 1:00 PM

  • Session Number:1
Join industry leaders from around the world as we “cut the ribbon” for our grand opening of a new way of doing business through our United Fresh LIVE! virtual platform.  United Fresh Chairman Michael Muzyk, Baldor Specialty Foods, and President & CEO Tom Stenzel kick off our opening session.  We’ll...read more...
Speaker(s)
Keynote
Katie Fitzgerald
Executive Vice President & Chief Operating Officer
Feeding America
Speaker
Michael Muzyk
President, Baldor Specialty Foods
Chairman, United Fresh Produce Association Board of Directors
Speaker
Tom Stenzel
President & CEO
United Fresh Produce Association
  • General Session

Monday, June 15, 1:00 PM - 3:00 PM

  • Session Number:66
During our Expo Power Hours each day, exhibitors will be hosting specific content and events in their booths. While you can check out exhibits 24-7, you’ll want to be online during the power hours to see what’s happening live.
  • Expo Floor

Monday, June 15, 4:00 PM - 5:00 PM

  • Session Number:9
The United Fresh Produce Excellence in Foodservice Awards Program recognizes chefs and foodservice operations for excellence in the use of fresh produce in the culinary arts. Hear from this year’s...read more...
Speaker(s)
  • Workshop
  • Session Number:8
This session will summarize the history and utility of audits, current status, criticisms, and value. This workshop precedes a coffee talk session where attendees can further discuss how to gain...read more...
Speaker(s)
  • Workshop
  • Session Number:10
Join some of the founding members of the CEA Food Safety Coalition and its inaugural Executive Director to learn about the Coalition, and the work we are doing on behalf...read more...
Speaker(s)
  • Workshop
  • Session Number:11
Explore the fruit and vegetable requirements of K-12 school foodservice programs and hear how one school district located in a city that is driven by the hospitality industry, has been...read more...
Speaker(s)
  • Workshop
  • Session Number:7
Mexico continues to be an important trading partner for the United States, but also has a thriving internal fruit and vegetable supply chain. Hear from leaders in the Mexico produce...read more...
Speaker(s)
  • Workshop
  • Session Number:6
Leading Through Crisis: The Path Forward for the Fresh Produce Industry A digital certificate series brought to you by Cornell University Executive Education.  This workshop is a paid certificate program in...read more...
Speaker(s)
  • Workshop

Monday, June 15, 5:00 PM - 6:00 PM

  • Session Number:52
Join fellow food safety professionals who share mutual interests. Sponsored By:  Emerson Commercial & Residential Solutions and GlobalG.A.P.
  • Community Reception
  • Session Number:51
Join fellow produce leaders from around the world focused on global trade and business opportunities. Sponsored By: Seald Sweet/Greenyard, Global Women Fresh, & Abasto Media
  • Community Reception

Tuesday, June 16, 9:00 AM - 10:00 AM

  • Session Number:60
This morning, get your endorphins going with a full body circuit training session with nutrition and fitness expert Kelly Jones, a board certified sports dietitian and PBH Fruit and Vegetable Ambassador in Action. This workout will include modifications for different fitness levels and requires no equipment (but you can add...read more...
Speaker(s)
Speaker
Kelly Jones, MS, RD, CSSD
Board Certified Sports Dietitian, Kelly Jones Nutrition
PBH Fruit & Vegetable Ambassador in Action
  • Get FIT! Session

Tuesday, June 16, 10:00 AM - 11:00 AM

  • Session Number:38
Informal Discussion. It’s been studied and documented that consumer loyalty is greater for brands that are driven by a purpose. Talk about how leaders in the fresh produce industry are...read more...
Speaker(s)
  • Coffee Talk
  • Session Number:37
Informal Discussion. The produce industry is a cornucopia of family businesses. Whether new to the family business, or a veteran in the space, join the discussion about how different companies...read more...
Speaker(s)
  • Coffee Talk
  • Session Number:40
Informal Discussion. Leaders come in many shapes and sizes, but there are commonalities in great leaders that stand the test of time. In this discussion, hear from United Fresh Produce...read more...
Speaker(s)
  • Coffee Talk
  • Session Number:36
Informal Discussion. Prior to the pandemic, the transportation sector of our industry continuously worked through challenges. The pandemic amplified those issues and forced pendulum swings on hours of service, availability,...read more...
Speaker(s)
  • Coffee Talk
  • Session Number:39
Informal Discussion. Do your co-workers walk on four legs? When is the last time you had to drop off dry cleaning? Working from home, or a socially distanced office can...read more...
Speaker(s)
  • Coffee Talk

Tuesday, June 16, 10:30 AM - 12:00 PM

  • Session Number:12
Leading Through Crisis: The Path Forward for the Fresh Produce Industry A digital certificate series brought to you by Cornell University Executive Education.  This workshop is a paid certificate program in cooperation with Cornell University. If you would like to register for the program click here:  https://www.unitedfresh.org/leading-through-crisis-the-path-forward-for-the-fresh-produce-industry/ Sponsored By:  L&M
Speaker(s)
Speaker
General George Casey
Senior Lecturer of Management & Organizations, Cornell SC Johnson College of Business
Cornell University
  • Workshop

Tuesday, June 16, 11:00 AM - 12:00 PM

  • Session Number:16
Hear food safety experts from some of our members discuss what makes controlled environment agriculture different from a food safety perspective, and what the Coalition is doing to develop standards...read more...
Speaker(s)
  • Workshop
  • Session Number:13
As citizens of the world begin to emerge from the solitude of COVID-19, what type of economy will they see? Hear from global leaders on the challenges faced by trade...read more...
Speaker(s)
  • Workshop
  • Session Number:27
The United Fresh Retail Produce Manager Awards Program recognizes produce managers on the front line in supermarkets – today’s essential workers – who work tirelessly to increase sales and consumption...read more...
Speaker(s)
  • Workshop
  • Session Number:17
USDA representatives will review school meal nutrition standards, including fruit and vegetable portion sizes requirements, and how produce companies can benefit from understanding the USDA Food Buying Guide. Companies that...read more...
Speaker(s)
  • Workshop
  • Session Number:15
Today’s hottest start-ups are developing new technologies that will continue to advance the fresh foods industry. Hear from featured FutureTEC Zone companies as they share a glimpse of their latest...read more...
  • Workshop
  • Session Number:14
In late March, Congress passed and the President signed the Coronavirus, Aid, Relief, and Economic Security (CARES) Act. This was the third but most consequential piece of legislation that has...read more...
Speaker(s)
  • Workshop

Tuesday, June 16, 12:00 PM - 1:00 PM

  • Session Number:2
United Fresh maintains its tradition of honoring a female leader of our industry. Join us as Sarah Frey, President and CEO of Frey Farms, and Founder of Tsamma™ Watermelon Juice and Sarah’s Home Grown shares her inspiring story as a female entrepreneur. Sponsored By:  NatureSweet
Speaker(s)
Speaker
Dr. Jennifer McEntire
Vice President of Food Safety and Technology
United Fresh Produce Association
Keynote
Sarah Frey
President & CEO
Frey Farms
  • General Session

Tuesday, June 16, 1:00 PM - 3:00 PM

  • Session Number:68
During our Expo Power Hours each day, exhibitors will be hosting specific content and events in their booths. While you can check out exhibits 24-7, you’ll want to be online during the power hours to see what’s happening live.
  • Expo Floor

Tuesday, June 16, 5:00 PM - 6:00 PM

  • Session Number:53
Continue the celebration of Women in Produce; and men welcome to attend! Sponsored By:  Taylor Farms & Spring Creek Celery by Leach Farms, Inc.
  • Community Reception

Wednesday, June 17, 9:00 AM - 10:00 AM

  • Session Number:61
This morning, let’s hit the road – the virtual road that is! Got a Peloton? Clip in and join Miriam Wolk (#phillyexpat77), United Fresh; Lori Taylor (#loriTPM), The Produce Moms; and Alex Berkley (#ajaaacks), Frieda’s, on at 9:00 am ET/6:00 PT for the LIVE 30 Minutes Intervals and Arms Ride...read more...
Speaker(s)
Speaker
Alex Berkley
Director of Sales
Frieda’s Inc.
Speaker
Lori Taylor
Founder & Owner
The Produce Moms
Speaker
Miriam Wolk
Vice President of Member Services
United Fresh Produce Association
  • Get FIT! Session

Wednesday, June 17, 10:00 AM - 11:00 AM

  • Session Number:41
Informal Discussion. Since you’re paying for an audit, how can operations make the most of that investment, and use 3rd party audit results for continuous improvement? Sponsored By:  EcoLab
Speaker(s)
  • Coffee Talk
  • Session Number:44
Informal Discussion. Share your views and hear experiences from contractors involved in USDA's Farmers to Families food box program.
Speaker(s)
  • Coffee Talk
  • Session Number:42
Informal Discussion. Join fresh-cut leaders to talk about the current landscape and the future of this critical sector.
Speaker(s)
  • Coffee Talk
  • Session Number:43
Informal Discussion. Join the Produce for Better Health Foundation (PBH) and their top tier Fruit and Vegetable Ambassadors in Action (FVAA) for a Coffee Talk discussion on the power of...read more...
Speaker(s)
  • Coffee Talk

Wednesday, June 17, 11:00 AM - 12:00 PM

  • Session Number:23
Schools are finding creative ways to highlight fresh produce on their menu, and it’s no longer uncommon to have a chef, culinary supervisor, or farm to school coordinator on staff....read more...
Speaker(s)
  • Workshop
  • Session Number:22
CEA production often uses a shorter supply chain, which has proven to be increasingly valuable during the 2020 COVID-19 pandemic. Hear our experience through this time, and what we can...read more...
Speaker(s)
  • Workshop
  • Session Number:20
While our collective, singular focus through the pandemic has been keeping the fresh produce supply chain moving, there are lessons to be learned from partners in the meat, dairy and...read more...
Speaker(s)
  • Workshop
  • Session Number:19
As consumers demand year-round access to their favorite fruits and vegetables, retailers have had to adapt their sourcing plans accordingly. Hear from retail produce leaders on how they approach international...read more...
Speaker(s)
  • Workshop
  • Session Number:18
Leading Through Crisis: The Path Forward for the Fresh Produce Industry A digital certificate series brought to you by Cornell University Executive Education.  This workshop is a paid certificate program in...read more...
Speaker(s)
  • Workshop
  • Session Number:21
Join the Produce for Better Health Foundation’s (PBH) President and CEO, Wendy Reinhardt Kapsak, MS, RDN and PBH’s Chief Behavioral Scientist Jason Riis, PhD and President of Behavioralize for a...read more...
Speaker(s)
  • Workshop

Wednesday, June 17, 12:00 PM - 1:00 PM

  • Session Number:3
Organic produce sits squarely in the sweet spot for evolving consumer value drivers: health and wellness, social impact, experience, and transparency. Led by Organic Produce Network’s (OPN) Co-Founder and Executive Vice President Tonya Antle, learn what’s happening in the world of organics from top industry leaders. Sponsored By:  Wonderful
Speaker(s)
Panelist
Brian Kocher
President & CEO
Castellini Group of Companies
Panelist
Jerry Callahan
Group Vice President, Produce and Floral
Albertsons
Panelist
Rich Mendonsa
Vice President of Produce and Floral Procurement
Albertsons
Panelist
Rod Braga
President
Braga Fresh Family Farms, Josies Organics
Moderator
Tonya Antle
Co-Founder & Executive Vice President
Organic Produce Network
  • General Session

Wednesday, June 17, 1:00 PM - 3:00 PM

  • Session Number:70
During our Expo Power Hours each day, exhibitors will be hosting specific content and events in their booths. While you can check out exhibits 24-7, you’ll want to be online during the power hours to see what’s happening live.
  • Expo Floor

Wednesday, June 17, 5:00 PM - 6:00 PM

  • Session Number:54
Following today's Organic General Session, come back together with fellow industry members who share an interest in organic produce. Sponsored By:  Braga
  • Community Reception
  • Session Number:55
New to the produce industry or early in your career? Meet your peers who share common career challenges and share what you’re learning through these difficult times. Sponsored By:  BrightFarms and...read more...
Speaker(s)
  • Community Reception

Thursday, June 18, 9:00 AM - 10:00 AM

  • Session Number:62
Start the day with a United Fresh yoga class led by active Hip Hop artist Melissa Coppola, owner of Vibe Yoga. Melissa will offer creative flows incorporated with her love for music in this class.
Speaker(s)
Speaker
Melissa Coppola
Owner
Vibe Yoga
  • Get FIT! Session

Thursday, June 18, 10:00 AM - 11:00 AM

  • Session Number:45
Informal Discussion. Need your executive team to ‘OK’ a major capital project? What skillsets are key to successfully advocate for needed investments in produce safety? How do you develop them...read more...
Speaker(s)
  • Coffee Talk
  • Session Number:46
Informal Discussion. Our passion for developing new sustainable packaging solutions has not been sidelined during the pandemic. Consumers are more vocal than ever in their desire for new sustainable packaging...read more...
Speaker(s)
  • Coffee Talk
Informal Discussion. A conversation with produce suppliers and school nutrition experts about the future of fresh produce in school meals, considering the new COVID-19 reality.
Speaker(s)

    Thursday, June 18, 11:00 AM - 12:00 PM

    • Session Number:24
    Leading Through Crisis: The Path Forward for the Fresh Produce Industry A digital certificate series brought to you by Cornell University Executive Education.  This workshop is a paid certificate program in...read more...
    Speaker(s)
    • Workshop
    • Session Number:28
    Hear the unique perspective of retail and other community partners who choose partnerships with CEA producers. Understand the value that retailers and other partners get from developing a robust relationship...read more...
    Speaker(s)
      • Session Number:29
      As schools closed because of the COVID-19 pandemic, school nutrition professionals suddenly had the responsibility of providing packaged, grab n’ go meals to children in their communities. Quickly designated as...read more...
      Speaker(s)
      • Workshop
      • Session Number:26
      We all have data. But do we know how to effectively evaluate and use those data sets, both small and large? Learn from two data analysis experts how data and...read more...
      Speaker(s)
      • Workshop
      • Session Number:25
      As consumers get more comfortable with preparing meals from home, they also are exploring new produce products for the first time. Specialty and exotic items are being adopted into home-cooked...read more...
      Speaker(s)
      • Workshop

      Thursday, June 18, 12:00 PM - 1:00 PM

      • Session Number:4
      Meet the produce heroes – today’s essential workers – on the front lines as we honor the 25 winning retail produce managers and 9 winning chef and foodservice operator. Industry leaders from retail and foodservice channels will share how business is likely to change in the future and why the...read more...
      Speaker(s)
      Speaker
      Lisa Overman
      Director of Brand Marketing
      Dole Food Company
      Speaker
      Miriam Wolk
      Vice President of Member Services
      United Fresh Produce Association
      Speaker
      Steve Grinstead
      CEO
      FreshEdge
      • General Session

      Thursday, June 18, 1:00 PM - 3:00 PM

      • Session Number:72
      During our Expo Power Hours each day, exhibitors will be hosting specific content and events in their booths. While you can check out exhibits 24-7, you’ll want to be online during the power hours to see what’s happening live.
      • Expo Floor

      Thursday, June 18, 6:00 PM - 7:00 PM

      • Session Number:59
      As we begin to wrap up United Fresh 2020 LIVE!, let’s bring our whole community together for a toast to the essential workers bringing fresh produce to people around the world.  And, we promise to make it fun!  You’ve heard of food and wine pairings; tonight we join with the...read more...
      • Happy Hour

      Friday, June 19, 9:00 AM - 10:00 AM

      • Session Number:63
      Still with us? Finish the week strong with a Tornado workout. This whirlwind class will combine cardio kickboxing, strength, yoga, and Pilates. Lead by the produce industry’s very own Amy McClellan, SVP, Martin’s Super Markets, Division VP, Retail, SpartanNash.
      Speaker(s)
      Speaker
      Amy McClellan
      Senior Vice President of Retail, Martin’s Super Markets
      Division VP, Retail, SpartanNash
      • Get FIT! Session

      Friday, June 19, 10:00 AM - 11:00 AM

      • Session Number:49
      Informal Discussion. Prior to the pandemic, direct to consumer (DTC) or e-commerce sales of fresh produce seemed to be a high-end phenomenon. Since March however, DTC has moved to center...read more...
      Speaker(s)
      • Coffee Talk
      • Session Number:47
      Informal Discussion. The Congressional and Presidential election campaigns require a reset in strategy. With limited ability for in-person campaigning, fundraising and even voting, conventional analysis can be thrown...read more...
      Speaker(s)
      • Coffee Talk
      • Session Number:48
      Informal Discussion. A special session target to all alumni of the United Fresh Produce Industry Leadership Program, join Leadership Alumni Chair Kristen Reid for a discussion on leadership through the...read more...
      Speaker(s)
      • Coffee Talk

      Friday, June 19, 11:00 AM - 12:00 PM

      • Session Number:33
      When the foodservice sector collapsed overnight in March, distributors scrambled to redirect their product and reinvent their business models.  Hear from a panel of produce distributors about what actions they...read more...
      Speaker(s)
      • Workshop
      • Session Number:32
      Although COVID-19 isn’t a foodborne illness, many produce safety professionals have been tasked with managing the crisis. How do you relate your plans to different audiences (customers, employees, health departments,...read more...
      Speaker(s)
      • Workshop
      • Session Number:34
      Hear from this executive panel led by Tom Stenzel, United Fresh’s President & CEO, as they explore the unprecedented challenges and opportunities industry members face today. Learn key produce trends...read more...
      Speaker(s)
      • Workshop
      • Session Number:31
      South America has been a steadfast trading partner for the United States for many years, driving year-round access to the most popular fresh fruits and vegetables! Join leaders from the...read more...
      Speaker(s)
      • Workshop
      • Session Number:30
      Leading Through Crisis: The Path Forward for the Fresh Produce Industry A digital certificate series brought to you by Cornell University Executive Education.  This workshop is a paid certificate program in...read more...
      Speaker(s)
      • Workshop
      • Session Number:35
      Much is still unknown, as it relates to school schedules and what this may mean for foodservice operators, but important conversations are taking place to ensure schools can continue offering...read more...
      Speaker(s)
      • Workshop

      Friday, June 19, 12:00 PM - 1:00 PM

      • Session Number:5
      As the first virtual event for the fresh produce industry draws to a close, industry leaders from around the globe will gather to explore what’s next for our industry? There will be life after this crisis, and food will win! How can we be prepared to lead the world back...read more...
      Speaker(s)
      Panelist
      Anders Lind
      Freshfel Board
      COOP Trading
      Panelist
      Cathy Burns
      Chief Executive Officer
      Produce Marketing Association
      Panelist
      Dave Puglia
      President & CEO
      Western Growers
      Panelist
      Davis Yung
      Chairman
      Canadian Produce Marketing Association, Fresh Direct Produce Ltd.
      Panelist
      Joe Don Zetzsche
      Chairman
      Produce Marketing Association, HEB
      Speaker
      Michael Muzyk
      President, Baldor Specialty Foods
      Chairman, United Fresh Produce Association Board of Directors
      Panelist
      Philippe Binard
      General Delegate
      Freshfel Europe
      Panelist
      Ron Lemaire
      President
      Canadian Produce Marketing Association
      Panelist
      Ryan Talley
      Western Growers Chairman
      Talley Farms
      Speaker
      Tom Stenzel
      President & CEO
      United Fresh Produce Association
      • General Session